eitgeist, the spirit of the age. Furniture designs often reflect the culture of the time they were conceived. Culture itself is a loaded word, that endless struggle between the old oak of tradition and the winds of change. At first glance that 18th century chair may seem like an easy read to a modern eye, and smugly pigeonholed as “old brown furniture”. But a close study reveals a creative work influenced by the opening of international trade routes, social upheaval uprooting crafts and guilds, and sensational archeological discoveries firing the public imagination. And that’s just a pinky dip into the zeitgeist that expressed itself in a simple old brown chair. One of the oddities of zeitgeist is that the artisans of any particular age might have had a narrow view of the spirit of their time, but what they knew was by taste and smell. We moderns look back with the benefit of history yet never able to quite reach back to taste and smell.
While the zeitgeist of past centuries was a series of complex tapestries, the zeitgeist of our age is an explosion. We have labels to describe the furniture of today like green, retro, disposable, sustainable, kitschy, hip, contemporary, edgy, sleek, honest, architectural (if it has one straight line), sculptural (if it has one curved line), one of a kind, industrial, chic, and bling. Often these words are combined to create new genres like retro-industrial-chic.
The string that connects the zeitgeist of our age with ages past, is that every era produced designs that deserved a quick death and every age stumbled on a chord and produced something timeless that deserved living on in designs of the future. Perhaps that’s what we are all searching for as designers.
This ends my journey through the Designer’s Alphabet. Hope you enjoyed the ride.
George R. Walker